There are many universities that every year attend on-site to university fairs to promote their offer and their undergraduate programs in search of more students who end up studying at their center.
These universities make large investments, not only in paying the fees required by these university fairs for the simple fact of providing them a physical spot where the university can promote itself, but for the large costs that universities also have to afford regarding the members of his team that attend these events, all of them related to travel, transportation, diets, accommodation… endless expenses that the universities often justify due to the fact that they simply justify: “We need to be at this fair”
We are generalizing, but in a large number of cases, the investment made and the return of the investment is not the expected and not only in relation to the money invested, but also if we talk about the time invested before the event to prepare everything related with the fair: canvas, production, flyers, brochures … as if we talked about the time invested after the fair: import all the information of the leads (many times information that is collected by hand and pen at the fair) to the CRM of our university, the time spent to organize everything before importing it and, most importantly, the time that our team can then invest in contacting, both by phone and via email, all those leads, without knowing if they are truly qualified leads of students with true interest in our university, or on the other hand they are leads of students who are not interested or who simply can not assume the cost of our university.
Surely if you work in a university and have attended a university fair you have wanted to speak with the parent/tutor of the student directly before the student, after all, it is the parents who make the decisions and the ones who will invest their money in the education of their children.
On the other hand what would happen if the student, instead of requesting information from the university and attending from stand to stand in person, or online by going to the web page of each university to see the undergraduate programs that each offers, has a student profile, such as the one you can have on any platform such as Facebook, Instagram or LinkedIn itself, where you can share and update your academic, personal and extracurricular information, a profile where you have different university modules that you can activate with all the information, requirements and steps you must take to study in countries like Spain, United States or United Kingdom and a profile where you can use different search filters such as the country of the university, the city where it´s located, the areas of study and programs offered by the university or its cost/year. Students would be able to request information about the university that interests them the most, all of it digitally and in very few steps. This makes possible that the student and his/her parents or tutors can speak with the university directly.
And for the university? What would happen if you, as a university, have an online presence through a digital profile where you can promote your institution, share pictures, videos of the campus or videos from your students’ experiences, a digital place to publish your degrees, scholarships or discounts and where you have access to thousands of students from all over the world with interest in studying at the university and with an average age of 15 to 19 years? Would not be a great opportunity to receive hundreds of daily information requests and be able to promote your university in front of thousands of students worldwide who could never have known anything about your institution?
What if instead of attending an university fair in Vietnam, another in Mexico, another in France, or another that is far away from your university location, you could invest half of the money your university was going to spend on that trip and digitally get better applications and requests from students interested in your college?
What if, at the very first moment the student requests information from the university or its programs, could he/she speak directly with a responsible or expert of the university who could explain in detail to him/her or his parents / tutors everything that he has just asked? What if the University received this request for information at the time automatically? Mooxye helps students and universities on both ways!
Today there are more than 2,000 universities that already have a university profile in Mooxye, where users, from their student profile in Mooxye, can access and request at the moment more information from the university that best suits their needs and wishes. On this way everything works digitally and the communication between the student (and his/her family) and the university is much faster and more efficient.
Mooxye currently has a community of more than 130,000 students who already created their student profile, 92% of these students who are between 15 and 19 years old We speak of students of more than 200 nationalities, students in their great majority coming from countries like Colombia, Mexico, Peru, Ecuador, Honduras, Argentina, Ghana, Nigeria, Thailand, Nepal or India. Students interested in areas of study from business, law, economics, tourism, journalism or communication, to more focused degrees in health sciences, medicine, engineering, computer science or pure sciences.
These students log in to their profile on a daily basis, as users of any social network can do, to enjoy all the advantages, tools and resources provided by Mooxye in their profile: University search engines, search engines for degrees or scholarships, university modules with all the information available to study in other countries or a wall of notifications in their profile with content and daily notifications about new university opportunities.
In addition, Mooxye only allows to each student to request information about the university and its programs or scholarships to those students who have fill out in their profile all their academic and personal information, so that the university receives leads and requests always completed and with relevant information as the country of the student, his/her date of birth, when does he/she intend to start his/her university studies or the area of studies in which the student is interested besides his personal information including the student´s contact (mail and phone) and the student´s parents/tutors contact.