New technologies have helped us to improve our lives in an incredible way. They have also opened the door to new possibilities such us connect people around the world in few clicks. They can be taken as an opportunity or as a threat. For instance, universities can use them to be more international than ever. However, student admission staff have to work harder to select and attract the right students from all over the globe. To make this process easier for both sides, recruiters should consider working on an online student recruitment.
Speaking about university recruitment, we can define online recruitment as marketing strategies to increase student enrollment using digital methods. The trend nowadays is towards students who only use online communication. Thus, colleges must go online too if they want to take the attention of new generations. But, what are the benefits of digitalization? How to attract students to your university? We will answer these and more questions, and we will show you how to make a digital recruitment plan to attract students.
Digitization is necessary for one simple reason: renew or die. As we have said above, technology can help us to improve, but it also can sink us if we do not use it in the correct way. Universities, like any other business, must adapt to what people are asking for: social media. Developing their degree of digitization will help them to create better marketing campaigns.
Here are some reasons why the digitization process is important to university recruitment strategies:
Although recruiters can focus on digitalization as a mean of recruiting college students, the truth is that there are more benefits beyond that. For instance, the social network increases communication among communities of students, and it also favors the quality and time of contact within university staff (students, employees, professors, etc). Social media helps students to develop new skills such as teamwork, independence, self-taught, and multitasks, and allows them to have access to global information very quickly. Moreover, professors can take advantage of it, and introduce projects that involve social media analysis so it will help students to be updated on digital tools and be aware of how they work.
After taking a look at why digitalization is necessary, its benefits, and the importance of social media on the recruitment process, we are going to explain how to make an online recruitment plan.
Besides on campus recruitment, the usage of social media among students gives rise to innovative recruitment methods. Although institutions tend to have great websites, they fail on social media marketing strategy. Nowadays, it is almost mandatory that universities get Instagram, Facebook, Twitter, and blogs where they post their daily activities, events, and offers. Admission department will need to make an extra effort to post interesting information to raise global engagement, but every effort has its compensation. Colleges that keep update those platforms usually see an increase of more than 20% in applications. In addition, social networking allows targeting specific public. For instance, there are posts about athletics, academics, art, international events, religion, music, etc. This digital communication can be translated on opportunities for international students. They often download brochures about universities using social media because it is an easier and faster way.
To sum up, to create a good recruitment campaign, you need to follow the next steps:
Because we understand that the amount of work that admissions officers face, we want to help. Therefore, we have developed Mooxye. It is a digital, social media tool that helps institutions with the recruitment process. This application helps both universities and students, with all the steps in the selection process. It also gives more visibility to the university on a national and international level. We can say that Mooxye is like LinkedIn for colleges and students.
Like any other social account, students create a profile where they submit their information, awards, and merits that allow them to gain more visibility for universities. They can also look for the higher education institution offer, and contact universities. For universities, the process is very similar. They create an account, post everything they want such as degree and master programs, online courses, scholarships, and contact students. Furthermore, they can choose the type of leads they want to receive.
Do not think more about it and improve your recruitment with Mooxye!!